AI Search Readiness for Downer Group New Zealand
Weak: 59/100
7 checks need attention. Top fixes are listed below.
Last run May 18, 2026.
Weak
AI engines struggle to identify, describe, or recommend you reliably.
- Passing
- 12
- Warnings
- 0
- Failing
- 7
- Skipped
- 9
Low awareness mode
ChatGPT doesn't know you yet — here are 5 pages to publish.
This path skips competitor evidence and focuses on giving AI engines enough source material to recognize the brand.
- 1. Canonical product definition page with a 25-50 word description.
- 2. Best your category for your target buyer page.
- 3. top competitor alternatives page
- 4. Pricing or plan comparison page with a real table.
- 5. Third-party directory/list placements that cite your category.
Top fixes
Highest-impact issues first, ranked by severity.
- FAQ content presentFailcontent.faq_present
FAQs cover the long-tail questions AI engines answer for buyers.
Evidence: No FAQ content detected.
Fix: Add a 5–10 question FAQ block on the homepage or pricing page covering: what it is, who it's for, pricing, integrations, alternatives, and onboarding. Wrap it in FAQPage JSON-LD.
- Pricing visible or linkedFailcontent.pricing_visible
Pricing is visible or one click away — AI engines extract this constantly.
Evidence: No pricing table and no link to /pricing or /plans.
Fix: Publish a /pricing page with a comparison table. "Talk to sales"-only pricing kills AI citation in commercial queries ("how much does X cost").
- sameAs profile links presentFailentity.same_as_profiles_present
Schema links your brand to authoritative external profiles AI engines trust.
Evidence: No sameAs links on the entity node.
Fix: In your Organization schema, add a sameAs array linking to LinkedIn, X/Twitter, Crunchbase, Wikipedia/Wikidata, GitHub, and major product directories.
- Use case or audience statedFailcontent.use_case_or_audience_signal
Your homepage names who the product is for and the job they're hiring it for.
Evidence: No "for [audience]" or "built for" patterns in body copy.
Fix: Name your ICP in the hero ("Built for SaaS founders") and again in a use-case section. Without this, AI engines can't recommend you for queries like "best X for Y".
- Clean heading hierarchyFailstructure.heading_hierarchy_clean
Headings follow H1 → H2 → H3 without skipping levels.
Evidence: No H1 found on the page.
Fix: Use exactly one H1 — the headline of the page. AI engines weight H1 heavily for topic identification.
Full check breakdown
All 19 evaluated checks across 6 dimensions.
AI visibility
Whether AI engines actually mention you for buyer-intent queries.
- Brand recognized in AI enginesSkipped
Skipped — could not derive category/audience from site copy.
- Brand description accurateSkipped
Skipped — could not derive category/audience from site copy.
- Cited in category buying queriesSkipped
Skipped — could not derive category/audience from site copy.
- Recommended for primary use caseSkipped
Skipped — could not derive category/audience from site copy.
- Surfaces in competitor comparisonsSkipped
Skipped — could not derive category/audience from site copy.
Answer accuracy
Whether AI engines describe your product without contradicting your site.
- AI describes pricing accuratelySkipped
Skipped — could not derive category/audience from site copy.
- AI describes core features accuratelySkipped
Skipped — could not derive category/audience from site copy.
- AI describes target audience accuratelySkipped
Skipped — could not derive category/audience from site copy.
- No contradictory claims about the productSkipped
Skipped — could not derive category/audience from site copy.
Entity signals
Whether AI engines can identify your brand as a distinct entity.
- Organization schema presentPass
Found WebPage with name, url, and description.
- sameAs profile links presentFail
No sameAs links on the entity node.
- Brand name consistent across signalsPass
Brand name consistent across 4 signals.
- Canonical URL setPass
Canonical: https://downergroup.co.nz/
- Logo or hero image declaredPass
og:image set
Content & citability
Whether your homepage gives AI engines quotable answers.
- Meta description in citation rangePass
Meta description is 100 characters.
- Quotable product definition near topPass
Brand + definition pattern detected in first 300 words.
- FAQ content presentFail
No FAQ content detected.
- Pricing visible or linkedFail
No pricing table and no link to /pricing or /plans.
- Use case or audience statedFail
No "for [audience]" or "built for" patterns in body copy.
Machine-readability
Whether your markup is machine-readable enough to parse cleanly.
- Valid JSON-LD on homepagePass
3 typed JSON-LD blocks present.
- Clean heading hierarchyFail
No H1 found on the page.
- Semantic HTML landmarks presentPass
3/4 semantic landmarks present.
- Tables or lists for parallel dataPass
44 lists on the page (no tables, but rich list usage).
Trust signals
Whether trust and recency signals are present.
- HTTPS enforcedPass
Site served over HTTPS.
- Privacy policy link presentPass
Privacy link: /policies/
- Terms of service link presentFail
No terms / TOS / legal link on the homepage.
- Contact channel visibleFail
No mailto: or contact/support page link.
- Recency signal presentPass
Found 2026 or 2025 on the page.
Want the full prioritized fix list?
Sign up free to get a one-shot fix brief tailored to Downer Group New Zealand. Paid plans add ongoing monitoring, competitor benchmarks, and prioritized fix lists.